Brenda Myers

Apr 02 2019

The New Look of Hills Bank


The-New-Look-of-Hills-Bank

When you’ve been around as long as Hills Bank has, you have to change things up every once and a while. That’s one reason we’ve given our logo a fresh new look. And our new tagline, “Connection is here” represents the importance we place on connecting with our customers and our communities each and everyday.

Hills Bank – A Bank of People from Hills Bank on Vimeo.

Even though our look is changing our core values are not. We’re still dedicated to connecting people with the financial resources they need to live life to the fullest.

One example of our commitment to connecting with you at your convenience is our new HERE app – one of the first of its kind in the United States and across the globe. With HERE, you can check your accounts, conduct banking transactions and even get advice from a personal banker right from your smartphone. It is available for download in the Apple App store and Google Play.

As we introduce these changes, you may have questions about the new branding or the HERE app. See below for answers to some of the questions you may have.

Why rebrand?
We’ve been around since 1904, so naturally we need to update things from time to time. This rebrand is just a natural evolution of our brand that better reflects who we are to those we serve.

Will I see new faces at my local branch as a result of this?
The changes you see will not impact who works where or how business is conducted.

Will these changes impact the service received online or in physical locations?
Service will continue undisturbed. The only changes you will notice to branch locations will be new signage, colors and branding.

I’ve heard about the HERE app. What exactly is it?
The HERE app allows you to connect to a live personal banker over your smartphone. You can check your accounts, conduct banking business, get financial advice, and much more. Learn more at hillsbank.com/here.

Will checks, debit cards and credit cards still work?
Yes, existing checks and deposit slips will continue to work. As current debit and credit cards expire and new ones are issued, updated cards will be sent out reflecting the new branding.

Get ready to experience the Hills Bank you love with a slightly different look.

Brenda Myers

About Brenda Myers

Brenda Myers is First Vice President, Director of Marketing, at Hills Bank. Having spent most of her career in Public Relations and Marketing, she joined the bank staff in 2018 after moving to Cedar Rapids from Missouri. Brenda can be reached at brenda_myers@hillsbank.com.


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