Many customers connect with local businesses in their community through Google Places for Business. When someone searches Google, business listings will often appear on a map. If your business is listed, you can claim the listing. If it is not listed, you can add your listing to the Google Map.
After claiming your business, you have the ability to customize it by offering customers a description of your business, photos, reviews, hours of operation, parking options, payment types, and coupons. You can even access statistics that illustrate the number of times your listing was clicked or your coupon was downloaded.
To Setup a Google Places for Business Listing:
- Create a Google Account if you don’t already have one: If you are not already registered with Google or have a gmail account, create a new one with your business name.
- Sign in to Google Places for Business: Go to Google Places and sign in with your Google account.
- Add or customize your business listing: If your business is already listed on Google Maps, click on the listing, then click “more info” in the top right corner of the listing. From here, click “Manage this page.”
- Add optional information: Gain a competitive advantage by completing optional information provided in the Google Places form, and if applicable, creating coupons for your business.
- Validate your listing: Google will verify your business listing by mailing a postcard to your physical address or calling your business phone number. You’ll need to sign in to Google and input the PIN provided.
Remember, even if your business is already listed with Google Places for Business, you should claim, verify, and personalize it to gain an online presence. This is great if your business doesn’t have a website, and it’s free!
Visit Google Places Tips for Businesses and the Google Places User Guide for more information. What other tips does your business have to gain more exposure through online searches? We’d love to hear them in the comments below.