Making sure your customers can find you on Google can be hard, especially for those with several competitors in a specific geographic area. When a potential customer searches on Google, business listings will often appear on a Google Map search along with an address, phone number, hours of operation, a link to the business website, and directions.
This works great for mobile device users to find you on the go – whether that’s getting directions to your business, seeing your operating hours, calling, or viewing your website. This is really important because mobile usage has nearly overtaken desktop usage, so even if your website isn’t optimized for smartphones or tablets, your business can still be found.
How Google My Business Works
Think of Google My Business as a central location for your business within Google. It connects your business with customers who are either looking for your business, or looking for your type of business in their area. Many times the map listings appear first when you search your website or your industry type. You can try this yourself! Go to Google, search your business type plus the city your business is located in and see what pops up. For example, if you search “banks iowa city” you’ll find a map listing of banks in Iowa City and the actual bank websites listed below.
If you try this and your business information is not claimed, incorrect, or you would like to update it with a photo or additional information, you can verify your account.
Verifying Your Account
In order to verify your listing, you must have a valid mailing address that serves customers at that location.
First, you have to add or claim your business. It’s possible your business is already listed, but not claimed. In that case, you simply need to check the “Are You the Business Owner Link.” If you don’t see the “Are You the Business Owner Link” you’ll need to go to Google.com/Business and click the “Get On Google” button. Watch this great instructional video on how to add or claim your business from Google. It does a great job of walking you through the process of claiming or adding your listing.Watch this YouTube video from Google about adding or claiming your business: https://www.youtube.com/watch?v=UdCZMWkYDJQ
Google even has additional resources available for verifying your account.
Additionally, Google My Business allows you to view customer ratings of your business and respond to customer feedback as a business owner. If you’re interested in taking Google My Business with you while you’re on-the-go, you can download the app on Google Play or the App Store. This will allow you to check business reviews, check your Google My Business insights, or manage multiple locations in one place.
Google My Business is a great way to allow customers to find you online. It doesn’t take long to update your business listings, and the time investment is well worth it. If you have any questions about Google My Business, or want to share any successes you’ve had, please put them in the comments below.